Hi, I'm Abhishek 👋
First off, thanks a ton for stopping by and taking the time to read my story! 🙏
I’m from the beautiful hills of Uttarakhand, India, and I’ve always been fascinated (okay, maybe a little obsessed) with how things grow - whether it’s a startup, an app, or a blog.
Here’s a little glimpse into my professional journey through startups and marketing!
How It all started 🌱
My journey into digital marketing started back in college, purely out of curiosity. I launched a motorcycle blog just for fun, but soon, I found myself deep into the world of SEO, content marketing, and community building.
That little blog flourished into a thriving community of passionate bikers and a rapidly growing audience!
More than just numbers, it taught me invaluable lessons - how to rank on Google, how to craft content that people actually want to read, and most importantly, how to turn casual visitors into a loyal audience.
That curiosity led me to my first internship at The Hindu, one of India’s leading media houses. There, I got hands-on experience on digital marketing.
August 2021 - The Startup Hustle 🚀
In 2021, I joined Prescribe, an early-stage health tech SaaS startup with a six-member team. No playbooks. No big budgets. Just a group of passionate people trying to build something meaningful.
With zero prior experience (just a handful of skills and a lot of curiosity), I was handed the responsibility of leading digital marketing. This was my crash course in startup growth.
From running growth experiments to scaling user acquisition, from content marketing to performance campaigns - I did it all. Working in a bootstrapped environment pushed me to be scrappy, data-driven, and relentlessly creative. It wasn’t always smooth sailing, but those challenges shaped how I think about growth, experimentation, and scaling startups from zero.
As Prescribe evolved, it eventually pivoted into Nirva Health (YC W21).
My Journey at Nirva Health (YC 21) 🌻
Nirva Health is a health tech startup focused on personalized holistic treatments for chronic conditions.
In 2021, we made it into Y Combinator’s W21 batch - a huge milestone and an unforgettable experience! ⛳
Once again, I found myself in the trenches - building GTM strategies, setting up acquisition funnels, and growing the brand from scratch.
The biggest challenge? Expanding from India to the US & UK markets.
Navigating different cultures, regulations, and consumer behaviors was a steep learning curve, but it forced me to think differently, adapt quickly, and experiment relentlessly.
Fast forward three years - we built solid acquisition funnels through webinars, ads, workshops, and courses. And today, Nirva is thriving!
Building for Fun – Pulmo App
Somewhere along the way, I joined a Buildspace hackathon and teamed up with friends to create Pulmo, a breathwork app. In just five weeks, we built it, launched it, and put it out into the world.
This experience was a crash course in product development, growth, and app marketing. More than just building an app, it taught me how to move fast, validate ideas, and iterate based on real user feedback.
Here’s the - launch post I shared on LinkedIn
That experience reaffirmed something I’ve always believed - growth isn’t just about marketing. It’s about deeply understanding the product, the users, and the market.
What I Do Now:
Full-Time Freelance Digital Marketing & Growth Consultant 🧑💻
After nearly four years in the startup trenches, I decided to move on.
Now, I’m a full-time freelance Digital Marketing & Growth Consultant, working with amazing solo founders and early-stage startups across the globe 🌍.
I love this stage because this is where I can make the biggest impact - helping mission driven founders and startups build their growth engine from scratch.
That’s a little about me, Thanks for taking the time to read my story 🧡
If you want to collaborate, connect, or just say hi - let’s talk!